#8

hay.

"danish minimalism with a modern twist."


THE MARRIED COUPLE, METTE AND ROLF HAY, ARE THE FOUNDER OF THE DANISH DESIGN STUDIO HAY. FOUNDED IN 2002, WITHIN A YEAR HAY LAUNCHED ITS FIRST FURNITURE COLLECTION AT THE INTERNATIONAL FURNITURE FAIR IMM IN COLOGNE. THIS MARKED THE BEGINNINGS OF THE INTERNATIONAL AMBITION THAT THE STUDIO HAS PURSUED OVER THE PAST DECADE: CREATING DURABLE QUALITY FURNITURE AT AFFORDABLE PRICES TO ALLOW AS MANY PEOPLE AS POSSIBLE TO ENJOY EXCELLENT DESIGN.

HAY LOOKS BACK WITH PRIDE AT THE AGE OF DANISH MODERN, WHERE QUALITY, CRAFTSMANSHIP AND HUMANISTIC DESIGN PUT DENMARK ON THE GLOBAL MAP. THE BRAND COLLABORATES WITH WORLD’S LEADING DESIGNERS, BOTH THE UP-AND-COMING AND THE MORE ESTABLISHED, AND ENCOURAGES THEM TO EXPLORE THE CURRENT POSSIBILITIES INHERENT IN NEW TECHNOLOGIES, NEW MATERIALS AND NEW WAYS OF LIVING WITH FURNITURE. IN A WORLD THAT IS CONSTANTLY CHANGING, HAY BELIEVES THAT OUR HABITS AND OUR NEED FOR FLEXIBILITY CHANGE WITH IT.

IN 2005, HAY LAUNCHED AN ACCESSORY LINE WITH SELECTED PRODUCTS FOUND AROUND THE WORLD. THESE PRODUCTS HAD AN ORIGINAL STORY AND WERE PERFECT FOR BOTH THE MODERN WORKPLACE AND PRIVATE HOMES. FROM ACCESSORIES, RANGING FROM PAPER ARTICLES, STORAGE SOLUTIONS AND TABLEWARE TO TEXTILES, SMALL FURNITURE PIECES AND BLANKETS, THAT WERE CREATED IN COOPERATION WITH INTERNATIONAL DESIGNERS AND HAY’S OWN IN-HOUSE DESIGN TEAM.

TODAY, HAY IS A GLOBAL CORPORATION THAT EMPLOYS HUNDREDS OF PEOPLE IN COUNTRIES AROUND THE WORLD, AND HAS RETAILERS IN MOST COUNTRIES AS WELL AS FLAGSHIP STORES IN EUROPE AND ASIA. AT THE HEART OF EVERYTHING THAT HAY DOES IS THE NOTION THAT CONTEMPORARY DESIGN SHOULD SPRING FROM A GOOD IDEA, INNOVATIVE TECHNOLOGY AND QUALITY MATERIALS IN COMBINATION WITH JOYFUL, STRAIGHTFORWARD AND UNCOMPLICATED AESTHETICS.

 AS WELL AS THEIR PERMANENT STORES, HAY HAS HAD A NUMBER OF POP-UP ‘MINI MARKETS’, THE FIRST DURING MILAN DESIGN WEEK LAST YEAR, AND THE SECOND IN LONDON’S SELFRIDGES.

“I THINK SOMETIMES DESIGNERS ARE SITTING ON A NICE LITTLE IDEA, BUT FEEL THEY CANNOT SHOW IT TO A MANUFACTURER BECAUSE IT’S JUST SOMETHING SMALL,” METTE STATES. “I HOPE THE MINI MARKETS WILL MAKE PEOPLE COME TO US WITH A BRILLIANT LITTLE IDEA, BECAUSE OUR CUSTOMERS LOVE SMALL IDEAS. I LOVE PRODUCTS WITH A FUNCTION, OR WITH A CLEVER LITTLE TWIST.”