#7

jaime hayon.

"playful design elements."


HAYON’S SPANISH HERITAGE AND SENSE OF HUMOR ARE INHERENT IN EVERYTHING HE CREATES, FROM LOUNGE TO DINING CHAIRS. WHAT SETS HIS CREATIONS APART FROM OTHER PRODUCT DESIGNERS’ IS THE SENTIMENTAL VALUE HE CONSIDERS AND INVESTS IN, AS MUCH AS THE FUNCTION OF THE DESIGN.

 AS A TEENAGER, HE SUBMERGED HIMSELF IN SKATEBOARD CULTURE AND GRAFFITI ART, THE FOUNDATION OF THE DETAILED, BOLD-YET-WHIMSICAL IMAGERY SO IMMINENT IN HIS WORK TODAY. AFTER STUDYING INDUSTRIAL DESIGN IN MADRID AND PARIS HE JOINED FABRICA IN 1997, THE BENETTON-FUNDED DESIGN AND COMMUNICATION ACADEMY, WORKING CLOSELY WITH THE LEGENDARY IMAGE-MAKER AND AGITATOR OLIVIERO TOSCANI. HAYON HAS ALREADY ESTABLISHED OFFICES ACROSS THE GLOBE IN ITALY, SPAIN, UK AND JAPAN, AND HAS GARNERED A CLIENT LIST THAT INCLUDES THE LIKES OF CAMPER, ESTABLISHED & SONS, FABERGÉ, LLADRÓ AND MAGIS, TO NAME A FEW.

 WORKING IN VARIOUS FIELDS OF FURNITURE, PRODUCTS, INTERIORS, SCULPTURES AND ART INSTALLATIONS, HAYON’S DIVERSE PORTFOLIO REFLECTS HIS SENSE OF HUMOR, HIS CURIOSITY AND JOY FOR EXPERIMENTS.

 “I’M ALWAYS LEARNING BY DOING THINGS, AND I REALLY ENJOY WHAT I’M DOING. I’VE ALWAYS BEEN VERY EXPERIMENTAL. I LOVE DRAWING AND I’M VERY MUCH INTO SHARING THINGS. I HAVE LOTS OF SKETCHBOOKS – THAT’S WHAT I’M DOING ALL THE TIME, SKETCHING, AND I KEEP DIARIES, OF COURSE WITH DRAWINGS…” — HE DEPICTS, ABOUT HIS PERSONAL DESIGN PROCESS.
  "IT IS IMPORTANT TO REMEMBER THAT MY DESIGN IS MADE FOR HUMANS – TO BE USED BY HUMANS. I BELIEVE THAT DESIGN SHOULD PROVOKE EMOTIONS. DESIGN SHOULD MAKE YOU FEEL GOOD. CREATE HAPPINESS."